Welcome Julie Hoover

Along with hosting Julie Hoover at Stitches this month, we got to sit down with the lovely creative behind some of our most favorite designs. 


How did you get started knitting/into fiber arts? 

As long as I can remember, I’ve had an affinity for fiber. As a youth, my mother had a rule that if we (my sisters) wanted to watch television, we had to be doing something useful at the same time, so there was always a craft project in my hands. I learned every form of fiber craft you can imagine, except hand knitting. It wasn’t until I was nearly 40 that I picked up knitting needles and discovered that I was a knitter.

What led you to designing?

I think designing is in my DNA, and it has played a role in every part of my professional and private life. I have a BA in Clothing & Textiles, which gave me a broad range of exposure (to chemistry, design, marketing, etc.) and has been useful in the other careers I’ve pursued before this one (all involving designing in one way or another). Once I began knitting, I realized the skills I had assembled up to that point had closed in a perfect circle around what I’m doing now.

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We love your modern knitwear aesthetic!  Where do you draw inspiration from or what inspires you the most? 

I find a lot of inspiration from textures, patterns, and colors found in nature and architecture. The aspects that inspire me most are the subtle details and the negative spaces that draw the eye in quietly and celebrate a sense of proportion.


We’re completely smitten with you latest collaboration with Shibui Knits, can you share how the partnership came about? What inspired the beautiful colors and designs?

The collaboration began over lunch with Sandy Barnes, Shibui’s head sales manager, one day when she was visiting Ann Arbor. (I’ve known Sandy for over a decade, and she has always been so generous with her time and encouragement.) I threw out the idea of me developing a few colors that they might put in their yarn lineup, and she said it sounded like a great idea. Within a day, I put together a mood board and sent it to her. The colors I initially presented (except Glacier) went through a shift as we dug deeper into their customer and which bases to concentrate on; however, each one is a color I felt was worthy of a fashion-forward handmade wardrobe.

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What piece in the collection do you find yourself reaching for the most?  (We wear Post all of the time at the shop!)

I had to send all the samples away for trunk shows, so it’s hard to answer this question! I think when they come back to me at the end of the year, I will be reaching for Hahn and Layton, most.

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When needles aren’t in your hands, what are some other hobbies/interests?  

The one thing I look forward to most is when I have time to cook. (Surpassed only by my love for eating!) I also love to sew, but sadly it doesn’t happen often. We have a demanding weed situation around our property, so I am outside pulling them most of the year. Thankfully I enjoy being outdoors, and it’s often the only form of exercise (besides yoga) that helps keep me moving.

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Favorite thing to listen to/do while you knit … podcast/book/movie/show/etc

Spotify is almost always playing on the speakers (Women of Acoustic, Roots Rising are two of my favorite playlists). When I’m knitting samples, I admit to curling up and binge-watching TV (political/spy thrillers or gritty detective series are particularly hard to resist). I listen to the NYTimes “The Daily” religiously and other news-related podcasts in the car. There’s an ever-growing list of audiobooks in a wishlist queue that I compete with my husband to download (currently listening to Malcolm Gladwell’s Talking to Strangers”).

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Current WIPs, FOs or any sneak peeks into new designs? 

I’m currently knitting a rectangular wrap in Shibui Knits Tweed Silk Cloud that will be released later in the Spring. My biggest priority after that is deciding what to do for Sweater Club 2020 (many swatches in the works), but I also hope to have time for a few other things as well.

Stitches West is this month!   We’re so honored to host you in our booth alongside Shibui.   Are you ready for a weekend of fun with our local knitting community?

Yes, I am looking forward to that!

After Stitches, what’s next up for Julie Hoover?  

I have two retreats coming up and planning another for late Spring in Spain, plus a sweater workshop series at my local yarn shop. I keep my events page updated here: juliehoover.com/events.

Want more from Julie?  Follow her Instagram feed – it’s always so inspiring!  Julie Hoover

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